![]() But the Cambridge Analytica scandal is what started a real change in opinion over Facebook, and social media in general when it comes to our data. It certainly wasn’t Facebook’s first public battering, as data breaches had come before. The long-lasting legacy of Cambridge Analytica The Cambridge Analytica scandal was when a British consulting company managed to gather the personal data of millions of Facebook users and then use that information for targeted political advertising. A scandal that changed the way many looked at Facebook. But the most famous of them all was Cambridge Analytica. There have been so many Facebook scandals that it can be hard to keep track. Facebook’s endless scandalsīecause Facebook is such a large platform, it comes under a lot of scrutiny from every angle. So, combining the ubiquity of Facebook and what is a very functional service with Facebook Messenger is a recipe for success, no matter how you look at it. Facebook Messenger has all of these things and more. Maybe they lack nice-to-haves, like native gif insertion. Many messengers tend to miss out on video and voice calls, a lack of group chats, or group video/voice calls. Messenger is feature-packedĪnd in terms of features, it has everything you could want too. Meaning that even the biggest technophobe in your family or friends and can easily get along with it. The interface is simple, uncluttered, and pretty. Making it the perfect option for friends and family to stay in touch. Is that Facebook Messenger is exceedingly easy to use. Ease of use and functionalityĪnother major benefit that Facebook Messenger has, other than its low barrier to entry. ![]() Trouncing second place with 106 million users to Snapchat’s 46 million. In the US, where WhatsApp isn’t as popular, Facebook Messenger is the number one mobile messenger. That just shows you the reach of Facebook and how convenience drives Facebook Messenger. That means that of the 1.8 billion active users on Facebook, 72% of them are active users of Facebook Messenger as well. WhatsApp has two billion monthly active users, whereas Facebook Messenger manages 1.3 billion. Only behind another Facebook product, WhatsApp. This reason is in huge part why Facebook Messenger is the second most popular mobile messenger in the world. There is no faffing about with a mobile number like with WhatsApp, and there is no need to create a new account and install a new app just to talk to family and friends. And with already there being 2.7 billion people with a Facebook account, why bother using another service when Facebook Messenger is already there. There are alternatives, and they are BETTER!Ĭonvenience is key when it comes to services.Facebook Messenger data harvesting and tracking.Why aren’t Secret Conversations default?.
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